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White roofs will save more than $1 Trillion globally!

July 19, 2009 By Jim Harris

Black is the most effective colour for trapping the sun’s heat, while white is the best at repelling it. Black pavement accounts for 40% of urban surfaces while roofs — typically covered with black or dark shingles –account for 20% to 25%.

For the full column see http://bit.ly/5MqZXt

Filed Under: Magazine Articles Tagged With: albedo effect, energy efficiency, simple solution, white roofs

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Jim Harris
Focusing on disruptive innovation, digital transformation, strategic planning with executive teams and boards & leadership.


#1 International Bestselling Author, Management Consultant, Keynote Speaker and Strategic Planning Facilitator.
Boost the bottom line of your business with expert advice from CURRENT Organization, a professional innovation consultant based business in Toronto, Ontario.
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