1. Fuel efficient cars would eliminate North American Oil Imports
If every car in North America got the same fuel efficiency as my Toyota Prius there’d be no need to import any oil into North America and there’d be no need to drill for oil in the Gulf of Mexico or the Arctic!

More than a century ago, Henry Ford’s original Model T got 25 mile per gallon (mpg). Fast forwarding through a 100 years of head spinning, relentless technological progress and today the average SUV in North America gets 17 mpg. So we’ve been going aggressively backwards into the future!

When oil hit $US147 a barrel in 2008, the US was transferring $700 billion a year to the Middle East for oil imports, the greatest voluntary, unnecessary transfer of wealth in human history.

2. Oil Subsidies Globally total $US700 Billion a year
$700 billion a year is spent subsidizing oil and gas companies worldwide. Of the top 20 most profitable companies worldwide in 2009, seven were oil companies and their cumulative profit was equal to the profit of the other 13 companies combined.

Why are government subsiding the most profitable industry in the world? The most profitable companies in the world? With the global debt crisis, why are governments still handing out oil and gas subsidies?

The $700 billion a year of oil subsidies does not include the $100 billion a year the US spends defending Persian Gulf shipping lanes to ensure the flow of oil to the US, nor the cost of the Iraq war, which Nobel economist Joesph Stiglitz estimates to be $US2.7 to $6 trillion in total (not an annual figure).

3. Cutting Carbon is Profitable
A study by McKinsey & Company shows that cutting carbon is highly profitable: 40% of North American carbon cuts required to meet the Kyoto Protocol targets would generate a profit and, if that profit was reinvested in the next least-cost options, we’d get all the way to the Kyoto goals at no cost to society.

Business leaders should take note, this isn’t a radical environmental group, it’s the pre-eminent management consulting firm worldwide. This categorically dispels the myth that going green is expensive because cutting emissions increases the efficiency of businesses, of homes and society as a whole thus providing a huge economic benefit to the economy. The study shows that there’s no single silver bullet; instead there’s silver buckshot  – made up of very highly profitable energy efficiency solutions.

Investing $2 trillion from now till 2020 – would provide an Internal Rate of Return (IRR) of 17%, according to The Case for Investing in Energy Productivity, a separate McKinsey & Co study. This rate of return is better than the historical return for investing in property and stock market over the long term!

4. Efficiency of North American electricity generation could be tripled
A staggering two-thirds of the energy from coal, gas and nuclear power generation in North America is wasted in the form of heat that’s vented up smoke stacks and cooling towers. By contrast, combined heat and power (CHP) or co-generation, increases the system efficiency from 33% to 90% by using the “waste” heat used to heat buildings, homes or stored at high temperature underground. Denmark obtains 55% of its energy from cogeneration and waste heat recovery, the highest installation of CHP worldwide.

5. Going Green Great for the Bottom Line
GE launched its ecomagination initiative in 2005 and by 2011 had sold $70 billion of green products and services; $25 billion of that in 2010 alone. GE has committed to doubling its investment in its green offerings to $2 billion a year for the next five years.

Walmart is investing aggressively in energy and fuel efficiency. The $500 million it’s investing in sustainability projects have a payback of four years or less and has become an incredible profit engine for the corporation. Walmart embarked on this initiative in 2005 and is now saving more than $500 million a year – all of which is driven to the bottom line.

Walmart works on 3% net profits so to make another $500 million of profit the corporation would have to sell an additional $16.7 billion in goods! Even for the largest retailer in the world in the midst of a recession, this would be a challenge.

6. Turning PCs off at night saving Dell $1.8M/year
A staggering 50% of North America’s 108 million corporate PCs and monitors are left on overnight and on weekends wasting up to $4 billion of electricity a year. Many IT departments instruct users to leave PCs on 24 hours so that patches and upgrades can be pushed out overnight. But new power management software from companies like 1E, Verdiem and Faronics allows IT departments to put PCs to sleep at the end of the day or when they’re unused. IT professionals can easily wake up computers at 3 am to centrally push out patches, upgrades and new virus definitions, then put all computers back to sleep before waking them up again at 7 am before employees arrive. Dell Computers is now saving $1,8 million a year having implemented this for its’ 50,000 computers. This approach offers paybacks on average of six to 12 months.

Going Green is highly profitable
Going green is highly profitable for three reasons: it cuts costs, reduces risk against rising energy and electricity prices and can increase revenue because a large segment of consumers want to buy products and services from green companies.

Jim Harris is an internationally renowned business speaker and environmental speaker. He is the author of Blindsided, a #1 international bestseller published in 80 countries worldwide. He speaks at 40 conferences a year around the world. You can reach him through Linkedin.com or follow him on Twitter @jimharris

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